Artist:
Juan Gonzales
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From
the day South Side on Lamar opened its doors
the Creatives have been part of the foundation
for what it was to become. Noting that creative
artisans have led the redevelopments of major
urban areas around the world, Matthews Southwest
established relationships with artists, filmmakers,
writers, jewelry makers, architects, and interior
designers. From the artists' perspective, to
revitalize the soul of South Dallas, a living
network of people from all backgrounds and walks
of life must be part of the process.
Identifying
the "creative economy" as a natural
engine for the rich cultural diversity of the
area, Matthews conceived a plan that involves
the arts in all aspects of development and community
life. As a result, the historic landmark that
has become South Side on Lamar, is one of the
nation's largest loft conversions with 457 units
and mixed-use, mixed-income blend of retail,
corporate and residential tenants. South Side
reserved 13 units as artist live-in studio/galleries.
For qualifying artists, the artist program provides
outreach projects to the entire South Dallas
community, arts-related events, a diverse artistic
community and 3,000 square feet of non-profit
gallery and performance space.
In
the early years of the artist program, artists
were required to exchange pieces of their artwork,
hold exhibits, concerts and create site specific
installations in exchange for their rental concession.
As a result you will find wonderful artwork
from various local artists lining the walls
and offices of South Side.
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