From the day South Side on Lamar opened its doors the Creatives have been part of the foundation for what it was to become. Noting that creative artisans have led the redevelopments of major urban areas around the world, Matthews Southwest established relationships with artists, filmmakers, writers, jewelry makers, architects, and interior designers. From the artists' perspective, to revitalize the soul of South Dallas, a living network of people from all backgrounds and walks of life must be part of the process.

Identifying the "creative economy" as a natural engine for the rich cultural diversity of the area, Matthews conceived a plan that involves the arts in all aspects of development and community life. As a result, the historic landmark that has become South Side on Lamar, is one of the nation's largest loft conversions with 457 units and mixed-use, mixed-income blend of retail, corporate and residential tenants. South Side reserved 13 units as artist live-in studio/galleries. For qualifying artists, the artist program provides outreach projects to the entire South Dallas community, arts-related events, a diverse artistic community and 3,000 square feet of non-profit gallery and performance space.

In the early years of the artist program, artists were required to exchange pieces of their artwork, hold exhibits, concerts and create site specific installations in exchange for their rental concession. As a result you will find wonderful artwork from various local artists lining the walls and offices of South Side.